As part of Audible’s international Pride & Prejudice campaign, ThePartners managed the collaboration between Arquicostura and Overall Murals Inc. The commission involved creating two large-scale murals in New York and Los Angeles, integrating handcrafted embroidery directly onto painted surfaces.

For this project, Arquicostura applied her signature technique of hand-embroidered meshes installed directly over the mural — a unique approach that adds volume, texture, and a tactile dimension to urban art. The pieces, located in Bushwick (Brooklyn) and Venice Beach (Los Angeles), reinterpret the classic literary work Pride & Prejudice through a dialogue between textile tradition and contemporary culture.

Known for bringing the textile art of embroidery to an architectural scale worldwide, Arquicostura’s work has been presented at fairs and festivals such as Fuori Salone (Milan), Urvanity Art Fair (Madrid), Design Week (Lima), Design Festival (Madrid), Asalto (Zaragoza), Upfest (Bristol), Peinture Fraîche (Lyon), Artichoke Festival (Estavayer-le-Lac), and Flower Festival (Istanbul). She has collaborated with brands such as Hilton Hotels, Diriyah Season, Barceló Hotels, Barclays Bank, UtopicUs, Cervezas Alhambra, Anartxy, Primor, and Replay, among others.

Images courtesy of @overallmurals